Continuing our series of Digital Campus instructor portraits, today we feature Jullian Lhoumeau, who teaches at the Bordeaux campus.
What is your background?, I am France and Key Accounts Commercial Manager at Kaizen Marketing Group. I worked for several years in luxury goods as a supplier to jewellers and gem dealers in France., Having joined Kaizen Marketing in 2010, I now develop our offering, our client base, and our services in partnership with the group's other managers. Supported by my team, we meet with advertisers to propose a profitable digital strategy. This involves two phases: a market and competitor analysis phase, and an existing-presence analysis phase., Kaizen Marketing Group was founded by Romain Didrich and David Eymé in 2005 as a Communication & Marketing Agency specialising in Web. We have built our expertise notably through our analysis and know-how in keyword campaigns. Kaizen Marketing today offers its clients various traffic levers, from natural search engine optimisation to managing affiliate programmes, keywords, and price comparison sites. Our strength is always keeping effectiveness and profitability front of mind., In full growth, we now have some important references online: Millesima, Oxbow, Lafuma, Eider, Maison Energy, Siblu, Smartbox, XL Airways, Le Tilbury, Fradin Promotion, Napapijri…, At Digital Campus I teach traffic management. Without this knowledge, even at a basic level, it is impossible to achieve objectives for a website. Aristotle said: The mark of a learned man is the ability to teach. I do not claim to be a scholar, but teaching allows me to better structure my thinking and my profession. It is so easy to convey knowledge to Digital Campus students — they are very attentive and you can feel their desire to go further. This is a school that knows how to listen and take external views into account; we are truly satisfied with this partnership. The students come across as accomplished, dedicated, and adaptable — these are undeniable qualities for their success and for satisfying their future employers.