Discover the testimonial of Adrien Bouteille, a Master's student at Digital Campus Rennes.
What is your background?, I completed a DUT (University Diploma of Technology) in Telecommunications Networks, then spent a year in an engineering school. After that, I went back to do a Bachelor's in Communication at ESG and then went straight into the Master's in Digital Strategy at Digital Campus Rennes., Which subject or topic was a real discovery for you?, More than any single subject, it is really all the webmarketing tools — what we cover in SEO (e-reputation, community management). That is what I am eager to master., When I left engineering school to go into communications, my goal was to work in web communications. These are tools I became familiar with during my Bachelor's and that I can explore more deeply in my master's at DC Rennes.
A speaker who caught your attention at the Rennes web school?, Most of our speakers are professionals, which is great because we get concrete lessons with real-world business examples. We had Grégory BOUDAILLIEZ as a speaker last year who gave us a course on affiliate marketing., He had several concrete case studies to present on affiliation* based on his work at La Redoute. He also gave us examples and advice., *Affiliation: a web marketing method for generating online sales, Tell us about your work-study experience?, I am on a work-study contract at RégionJob. It is a job board — in other words, an employment website that directly broadcasts job offers from clients who are the HR departments of companies., It is an intermediary role (connecting companies on one side with candidates on the other). I am in charge of paid search. I participate in bidding to purchase keywords in order to appear at the top of search engine results.
What are your long-term plans?, I would like to continue in this field — it is more than just SEO, it is traffic acquisition. There are people who come to the site on their own and others who arrive through paid links., A standout moment at Digital Campus Rennes?, It is more a collection of events — everything that happens day to day at the school, like the Halloween events for example. There is also the good atmosphere and the closeness with the teaching team.