Workshop: 275 students, 5 days, 9 project leads.
It is Monday 14 December 2020, 9 AM — the kick-off for the 3rd edition of the Master's workshop week for Digital Strategy Experts. An edition even more focused on social and environmental added value, with project leads engaged in causes such as urban agriculture, reducing the ecological impact of household products, and supporting victims of domestic violence. Over 275 students present (a record), spread across 5 specialisations — including 3 new ones now offered by DC at Master's level. Joining the existing Digital Art Direction and UX Designer specialisations are Brand Content & Video, Data Management, and the new Tech Lead Developer qualification.
The event was eagerly awaited by students after a month and a half of lockdown. Unfortunately, it was impossible to hold the workshops on-site without breaching the health regulations in force. The briefs were therefore delivered via our trusted remote platform, Blackboard, and teams gathered there to respond to project leads’ requests. But let’s take a closer look at this year’s briefs.
M1 Digital Art Direction with Reachmaker, a collaboration matchmaking platform for brands, with the goal of improving and gamifying the user experience through ergonomic and playful screens
M1 Tech Lead: Nantes, Ville comestible, an association of urban agriculture actors advocating for reconnecting urban populations with their local territory — to create a responsive website
M1 Digital Marketing & Data Management worked on session-centric data structuring with La marque en moins, a company exploring the ecological impact of household products.
M1 Digital Marketing & Brand Content Video: CINEREA, a collective of companies offering wine and game events, for whom they developed an inbound marketing strategy
M1 UX was tasked with making the website of Mon entrepreneur social more interactive — a company that supports businesses and their service providers engaged in the positive transformation of outsourced services
M2 UX: LOBA, an association enabling women who have experienced trauma to pursue psychological reconstruction through dance and movement — they developed a digital platform to connect the empirical data gathered during masculinity workshops.
M2 Digital Marketing & Social Media were tasked with making the recycling guide developed by Citéo, a private company specialising in the recycling of household packaging and graphic paper, accessible and relevant for a millennial audience.
M2 Technical Direction: Ritimo, an association advocating for a free internet and broader access to knowledge and information, sought to offer non-profit projects — that are careful not to tie themselves to tools with questionable data management or open-source practices — a set of easy-to-use, free, and sustainable internet publishing tools.
M2 Art Direction: Passerelles numériques, an association promoting access to technical and professional digital education for disadvantaged young people in Asia, received help with the creation of a visual identity aligned with its brand platform.
The result: outstanding projects and students and partners won over by this format that demands versatility, creativity, and responsiveness!
Elodie Jaeger
“I was delighted to have supervised the Master's 2 UX Digital Campus Paris workshop. I am always so surprised by the students’ proposals, their expertise, and their commitment.
I am particularly proud to have guided the students on such a poignant social topic, championed by the LOBA association. Developing a platform that enables dialogue around masculinity, while also collecting data and extending the experience beyond physical workshops”
Caroline Mignaux, Reachmaker
“A huge THANK YOU for this workshop week!
Anthony and I were blown away by the students’ professionalism, as well as by the seriousness and proactivity of the teaching team.”
Fanny - M2MDSM
“This workshop was a really great experience — the brief let us put into practice many of the skills we had covered in class. It gave us free rein for our creativity.
The group selection also allowed me to work with people I’d never had the chance to collaborate with before.”
Lorraine M1 UX
“The client brief was completely new territory for me, as I had never been introduced to CSR (corporate social responsibility). Today, thanks to this topic, I will be much more attentive to this human value, which should be given far greater prominence in our society.”Nora from Mon Entrepreneur Social
“A thousand thanks to the students and the DC campus team for this wonderful workshop. We were thrilled to take part and are deeply grateful for the invaluable support provided.”