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Being a recent graduate with real professional experience.
This is what companies expect from young people entering the job market. This is where work-study (alternance) becomes the perfect solution: an ideal option to build technical skills while studying, and to improve your chances of entering the workforce.
The work-study bachelor is establishing itself as a strategic choice for students in 2026. This Bac+3-level programme combines academic learning with practical professional experience, enabling students to earn up to 180 ECTS credits. Work-study students receive a monthly salary and have their tuition fees covered, while building concrete experience that recruiters value. With an employment integration rate of 86% within 6 months of completing the programme (across France) for the Digital Project Manager title awarded in 2022 (France Compétences for the RNCP 39602 title), the work-study bachelor represents a real springboard into employment.
What are the differences between a bachelor and a university degree (licence)?
The work-study format is the main distinction between these two programmes. At Digital Campus, the bachelor alternates between periods in a company and weeks of classes, whereas the licence follows a traditional university calendar.
The pedagogical approach also differs: the bachelor favours practical learning through concrete projects and professional situations. The licence, meanwhile, focuses on theoretical foundations and academic research.
The learning rhythm adapts to the needs of companies within the bachelor programme. For example, a digital marketing student spends 3 weeks at an agency and then 1 week in class, maximising their immersion in the professional world. This arrangement promotes rapid skill development and a better understanding of business challenges.
Validation of 180 ECTS credits
At Digital Campus, earning European credits is based on rigorous continuous assessment. Work-study students accumulate their points through professional projects, academic evaluations, and corresponding presentations each semester.
Validation is carried out through clearly identified skills blocks. Personalised monitoring allows students to track their progress towards the 180 ECTS target. The know-how acquired in the workplace is also recognised in this validation process.
The teaching team supports each work-study student to ensure the acquisition of required competencies. This mixed assessment method, combining theory and practice, reinforces the value of the qualification on the job market.
Recognition by employers
Companies particularly appreciate the dual expertise developed during the work-study rhythm.
The Digital Campus programme meets the expectations of sectors in constant evolution. Work-study students master the latest technologies and methodologies sought after on the market, particularly in digital and innovation.
A close partnership with several local companies across each of the 10 campuses ensures alignment between the training and real-world needs. The assignments entrusted to work-study students gradually increase in complexity, enabling a natural growth in responsibility.
Remuneration in the work-study bachelor
What is the salary based on age and year of study?
The 2025 minimum wage (SMIC), set at €1,801.80 gross per month, serves as the basis for calculating salaries. Work-study students under 21 receive between 27% and 78% of the SMIC depending on their progression: €486 in the first year, €702 in the second year, and €990 in the third year.
Remuneration naturally increases with age. A work-study student aged 21 to 25 can expect between €954 and €1,405 per month. Candidates aged 26 and over receive the full SMIC of €1,801.80.
Digital Campus supports its students in salary negotiations. For example, a 23-year-old work-study student in digital marketing frequently obtains a 10% increase above the legal minimum thanks to their technical skills.
Financial benefits for work-study students
Students at Digital Campus benefit from a vocational student card (carte d'étudiant des métiers) giving access to discounts on transport, catering, and cultural activities. A €500 bonus is also available to help cover the cost of a driving licence.
Work-study students can access the activity bonus (prime d'activité) from the CAF (Family Allowance Fund), representing a substantial monthly supplement. For accommodation, Action Logement offers assistance of up to €1,000 for settling in, and the Visale guarantee makes accessing rental housing easier.
Digital Campus supports its students in obtaining these benefits through a dedicated service. For example, Marie, studying for a digital marketing bachelor, was able to combine €280 per month in activity bonus with €150 in housing assistance, significantly optimising her study budget.
Coverage of training costs
The bachelor programme at Digital Campus benefits from full funding by the host company through its OPCO (Skills Operator). This coverage includes all educational costs for the year 2025.
A major change marks this intake: the introduction of an employer contribution for Bac+3-level programmes. The terms vary depending on the sector and the size of the company.
The educational costs now include digital learning materials, access to learning platforms, and technical equipment required for the training. Funding also extends to additional professional certifications, further enhancing the added value of the programme on the job market.
At Digital Campus, the timetable in the first year is adapted to the needs of students with academic teaching every week. After a first year of core modules, you will be in class from September to April. After that, you will complete a 2 to 4-month internship to begin building your relationship with the professional world.
The teaching periods are structured around a core curriculum enriched by practical projects. The balanced split ensures acquisition of theoretical fundamentals while developing solid hands-on experience.
A teaching tutor monitors each student's progress and coordinates with the company mentor, facilitating a smooth and harmonious development of skills.
The second year is organised around a rhythm of 2 weeks in the company followed by one week of classes at Digital Campus, except in Paris where the rhythm is 3 days in the company and 2 days at the school. This sustained pace strengthens professional immersion while maintaining a high academic standard.
Students benefit from a schedule adapted to the company's key periods. For example, a digital marketing student will devote more time to their company during product launches or major promotional campaigns.
The academic training is structured around specialist modules such as UX design, web development, and digital strategy. These learnings are enriched by monthly workshops led by digital sector experts, fostering the development of a solid professional network.
The final year at Digital Campus marks a turning point with a strengthening of professional autonomy. Students continue with a rhythm of 2 weeks in the company followed by one week of classes at Digital Campus, except in Paris where the rhythm is 3 days in the company and 2 days at the school.
This pivotal year allows students to specialise in their area of expertise through monthly masterclasses led by digital sector leaders. Personalised support prepares each student for their future professional life or a potential continuation of studies.
Real-world projects carried out for prestigious clients serve as an excellent springboard to employment. For example, Sarah developed a complete social media strategy for a luxury brand, which earned her a job offer before she had even graduated.
High-demand professional specialisations
Digital marketing and communications
The digital marketing sector is experiencing exceptional growth driven by new technologies. Digital Campus students acquire sharp technical expertise in SEO, social media, and data analysis.
The programme covers advanced customer acquisition strategies through marketing automation and content marketing. Students quickly master the essential web analytics tools needed to measure the performance of digital actions.
The programme is further enriched in 2025 with the integration of emerging technologies such as artificial intelligence applied to predictive marketing. Work-study students develop sought-after skills in UX design and growth hacking — two areas that are particularly valued in today's job market.
Management and business
The management and business specialisation at Digital Campus trains versatile professionals. Work-study students develop a dual commercial and managerial skillset that is particularly valued by recruiters in 2025.
The programme emphasises team management and advanced negotiation techniques. Students learn to drive complex projects while mastering the challenges of client relations in a digital context.
This programme prepares students for roles as business developers, sales managers, or project managers. Graduates quickly access positions of responsibility thanks to their hands-on experience and the strategic business vision developed during their work-study placement.
Programmes available in Paris and Lyon
The Digital Campus sites in Paris and Lyon stand out for their unique pedagogical expertise. The Paris site, nestled in the heart of the innovation district, welcomes students into ultra-modern premises equipped with the latest technologies.
In Lyon, the campus spans 2,500 m² in a renovated historic building. Multimedia classrooms and coworking spaces encourage collaborative learning. A creative laboratory allows work-study students to experiment with emerging technologies.
Both campuses multiply partnerships with leading local companies in their respective sectors. In Paris, students benefit from a network that includes partner companies such as Figma, while Lyon works closely with the major players of the French Tech ecosystem.
Other regional campuses
The Digital Campus sites in Aix, Biarritz, Bordeaux, Nantes, Rennes, Strasbourg, and Toulouse stand out for their proximity to local digital ecosystems. In Bordeaux, students benefit from a specialised wine tech programme, merging wine-making tradition with digital innovation.
The Nantes campus cultivates close ties with start-ups in the creative industries, while Toulouse excels in supporting projects related to aeronautics and the space sector. These regional specialisations considerably enrich the work-study experience.
The campuses in Montpellier, Strasbourg, and Rennes offer personalised pathways tailored to the needs of local businesses. For example, in Rennes, a work-study student developed a blockchain solution for cybersecurity — a flagship sector in the region.
Prospects after a work-study bachelor
Digital Campus work-study bachelor graduates quickly access strategic positions. The market particularly values their dual technical and managerial profile. For example, Léa, a 2024 graduate, now coordinates a team of 5 people as digital acquisition manager at a leading e-commerce company.
Moving into management roles becomes realistic after 5 years of experience. Former work-study students excel in driving digital transformation, and some go on to create their own start-up, leveraging the solid network built during their studies.
Upon graduating, not counting student jobs, it is not easy to present high-value professional experience that makes a difference on the job market.
Work-study allows you to train and study while gaining technical and professional skills. Students are entrusted with real projects and tasks just like an employee, enabling them to build genuine technical expertise.
By the end of their studies, students have at least two years of experience under their belt — a real asset in job interviews.
Our mission is to support our students towards professional readiness and to give them all the keys they need for successful entry into the workforce. This is why we chose to offer work-study programmes from the 2nd year of the Bachelor and throughout the two years of the Master's.
A genuine opportunity to put the technical skills acquired during the programme into concrete practice.
At Digital Campus, our teams offer a dedicated programme to help students and prospective students find their work-study placement.
The goal is to give them all the tools they need to stand out!
Work-study in numbers
92.4% of our students choose work-study
1,500 work-study placements available each year
70% of our students are taken on by their placement company at the end of their studies.
There are two different contracts for accessing work-study: the professionalisation contract and the apprenticeship contract. Both contracts combine theoretical training at a higher education institution with practical technical training in a company. In both cases, the training costs are not borne by the student, who also receives a salary (in accordance with the criteria set out in the work-study contracts).
The main difference between the two is the eligible age and the fact that:
- The professionalisation contract is signed between the school and the company; it is the company and its skills operator (OPCO) that cover the training costs.
- The apprenticeship contract is signed between the company and an Apprentice Training Centre (CFA — Centre de Formation d'Apprentis).
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✓ Expert interviews
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✓ Testimonials from Digital Campus graduates