How do you become a web marketer? What are the responsibilities? What is the salary? We will try to answer these questions!

What is web marketing?


Here is a general definition of web marketing:
"Using various techniques to promote a product or service on a website. Several tools can be used, such as emailing, sponsored links, search engine optimisation (SEO)…"
You can also read our feature on web marketing training

What studies and qualifications are needed to become a web marketer?


The web marketer profession is most often accessible to graduates holding a 3-year or 5-year degree (equivalent to Bachelor's or Master's level).
Responsibilities may differ between a 3-year and a 5-year qualification.
You can start with a BTS in computer science, then complete a Bachelor's program to obtain a 3-year degree with the title of Multimedia Project Manager (if you choose Digital Campus), or continue with a specialised master's in digital careers such as the one offered by Digital Campus with its state-recognised qualification "Expert in Digital Strategy".

What is the salary of a web marketer?

The salary varies depending on the person's experience and expertise, as well as the company — whether they work at an agency or with an advertiser. For a junior web marketer, the salary ranges between 25K and 30K gross per year. After several years of expertise, that same salary can rise to 30K–35K per year. The more expertise and specialisation a person has, the higher their salary will grow.

Examples of responsibilities:

- Managing sponsored campaigns (Facebook, Twitter, Google…), - Analysing campaign ROI, - Managing paid and organic search engine positioning, - Implementing a web and mobile marketing strategy, - Handling the company's viral marketing, - Managing the company's social media accounts and e-reputation

Career progression:

  • Specialising in a specific area (SEO, SEA, …),
  • Web marketing project manager,
  • Marketing director, …, 

Also worth reading:

- A summary page of digital careers

 - Become a Web Marketer

- Discover the UX Designer career

- Feature on the Community Manager role