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Web marketing : we hear about it everywhere, and it gets associated with everything — buzz, social media, websites...
Good news! The actual definition is pretty close: it covers all the marketing and advertising techniques used in an online environment.
The web marketer uses several techniques to promote a product or service:
- Emailing: sending mass emails to multiple contacts
- Display advertising: buying ad space online
- Sponsored links: commercial listings
- Social media (Facebook, Twitter, YouTube, LinkedIn…)
- Platforms built specifically for users to share experiences, ideas, and more…
Whereas a few years ago a single web marketer handled multiple tasks, today this web marketer has become a specialist, thanks to the variety of web marketing programmes. Companies now have a dedicated expert for each task: an SEO specialist, an e-reputation manager, a web integrator…
Digital is a world in constant flux. While we talk about a specific job today, that same job will have evolved tomorrow and the tasks will be different.
Through web marketing programmes, the web marketer (or digital marketing specialist) will develop key skills:
- Analytical thinking: an undeniable asset in web-related professions.
- Technical proficiency: knowing a few programming languages is a plus in most cases, especially when competing against other candidates.
- Managerial and organisational skills: working as part of a team is common in this field.
Whether you live in Rennes, Toulouse, Bordeaux, Montpellier, Lyon, or anywhere else — don't waste another minute: come and enrol at our web marketing school, Digital Campus!
Which programme should you choose to become a web marketer?
Choose Digital Campus
Web marketing programmes come in many forms and at different levels. At Digital Campus, you can choose the Bachelor in Digital Marketing & Influence, open to students with a Baccalauréat or a Bac+1 or Bac+2 qualification for parallel entry. This programme teaches students to design digital strategies aimed at building brand awareness, promotion, and development. The Bachelor in Digital Marketing & Influence turns you into an expert in Web Marketing and online communities.
During the first year, classes are held full-time. In the second and third years, the programme is delivered through work-study (alternance), with three days per week in a company.
The Mastère Data Customer Experience prepares students to become experts who drive a company's digital transformation with a focus on customer experience.
The Mastère Brand Content prepares students to become the curators of content and the guardians of brand image for businesses.
Here are the top 5 jobs that will remain in demand in the coming years:
- The data scientist- The data analyst
- The digital marketing director- The mobile strategy manager
- The Digital Brand Manager.
And here is a non-exhaustive list of career paths and opportunities available after studying at Digital Campus.