The Master's programme "Expert in Digital Strategy" class is working closely with BuddyFruits.
At the end of October 2014, Ms Claire Baraton, Marketing Manager at BuddyFruits (100% natural blended fruit pouches), visited the Master's "Expert in Digital Strategy" class at Digital Campus Rennes to discuss with the 11 students the ins and outs of a working partnership established with her company.
During this meeting, the students had the opportunity to introduce themselves to Ms Baraton, discover the BuddyFruits brand, products and company, and then think about an effective working organisation, ask their various questions, and identify the client's overall needs.
The areas on which the students will be working through to mid-January 2015 are:
- Digital communication objectives
- A complete redesign of the current BuddyFruits website
- The creation and management of the brand's various social media channels
To discover BuddyFruits products, nothing beats a tasting; Ms Baraton did not come empty-handed — a selection of samples was made available to the students.
Ms Baudouin (Director of Digital Campus Rennes) and the students of the Master's "Expert in Digital Strategy" class extend their thanks in advance to Ms Baraton and the BuddyFruits company.