As part of their training, third-year intensive bachelor's cycle students took part in Project 360, a hands-on exercise combining creativity, strategy, and mastery of digital tools.
A 360° educational challenge
Project 360 is a practical assessment exercise that immerses students in a hands-on experience: devising a complete digital concept from randomly drawn keywords, while adhering to a specific tone, target audience, and constraint (product or service).
This original format pushes teams to demonstrate ingenuity, adaptability, and rigour, in a setting similar to a pitch or client brief at an agency.
Creativity, technical skills, and teamwork
Each group, made up of 3 to 4 students, had to build a coherent and relevant concept by producing:
- A complete web design, including wireframes, UX/UI, and CMS integration
- A video/motion design to present or tease their concept
- A data visualisation with a clear and readable feedback loop
Everything had to be delivered in a professional portfolio and presented at an oral defence before a jury, evaluating both form, content, and mastery of digital tools.
A concrete skills progression
Beyond the creative exercise, Project 360 allows students to validate key competencies of the "Digital Project Manager" (RNCP level 6) certification:
- Web coding and content management Video production with visual and sound effects
- Creation of graphical data representations
- Project management, collaborative work, storytelling, and oral presentation
All essential skills for progressing in digital, communication, and digital marketing careers.
A formative and enriching experience
Project 360 is fully in line with Digital Campus's active learning philosophy: learning by doing, tackling real-world situations, collaborating as a team, and mobilising all of one's skills in the service of a creative project.
Congratulations to all teams for their commitment, professionalism, and the quality of the projects presented!