After working on Illustrator and InDesign for several months, the pen tool and other features of these DTP (Desktop Publishing) software programs hold no more secrets for the students of the Web Bachelor's degree at Digital Campus Rennes.
They were able to demonstrate their mastery of these tools during a week entirely dedicated to a print project. Supervised by Thierry Faye (a Digital Campus Rennes instructor), they were offered three projects:
The "Côté Naturel" beauty salon
This salon located in Brittany wanted to redesign its price brochures with a new, more appealing design for its clients. The first step was to revitalise the logo and then design a three-fold leaflet to present the treatments and prices. An exercise that requires a great deal of attention and precision when it comes to text handling.
The inter-class table football tournament
In mid-January, Digital Campus Rennes students are organising a table football tournament for all the campus students. A friendly event that needs to be promoted, including the entire visual identity system, comprising:
- A poster
- The logo of each team
- Pennants representing the teams
The Digital Campus greeting card
For the new year, the Bachelor's students came up with a concept for a greeting card incorporating the Digital Campus brand guidelines and the flat design spirit (a minimalist graphic design, stripped of any embossed ornamentation, which aims to improve readability).