7 student groups from the Digital Art Direction, Brand Content and Data Marketing programmes went head-to-head on the theme of "small business".

One week to take on the challenge of creating a small business. That's what was put to our second-year Master's students.

 

What is a small business?

A small business involves developing a sustainable way of generating income using minimal resources — whether financial, human or time-based. This definition highlights the importance of efficiency and innovation in building a viable business with limited means.

 

The small business challenge

Nearly 80 students from various programmes (Lead UX, Brand Content, Data Marketing and Digital Art Direction) took part in a challenge where they had to create a small business in one week. With a fictional budget of €20,000, 7 groups competed by pitching innovative and varied projects.

 

7 innovative projects

The student projects covered a wide range of themes, reflecting their creativity and capacity for innovation. Here are a few examples:

  • An AI tool dedicated to creating children's books
  • A platform listing love rooms
  • An application designed to break taboos around female pleasure
  • A web app compiling job listings with a focus on work-study placements

Each group had fewer than 48 hours to prepare and present their ideas in front of their peers. The presentations were original and showcased the breadth of skills that Digital Campus students have developed.

 

Subtil: the winning project

In the end, it was the project "Subtil" that won the competition. The Subtil app aims to break taboos around female masturbation and encourage women to explore their own bodies. This bold and innovative concept stood out among the 7 projects presented, thanks to its relevance and potential for social impact.

 

Hands-on learning for ever more innovative education

This challenge gave students the opportunity to demonstrate their ability to innovate and build viable projects with limited resources. The diverse proposals — ranging from AI tools to mobile applications — highlight the breadth of skills acquired and the importance of innovation in entrepreneurial education. The success of Subtil is a reminder that the boldest ideas are often the most impactful.

A huge congratulations to Olivier Vastel, Margot Herail, Felix Freyss, Thomas Cayuelas, Gabriel Rouberol, Lou Guignard, Alex Keropian, Marine Petibon, Ann Fleur Chaix, Lucie Bisard, and Clara Lombardet.

 

Congratulations also to all students for their commitment and hard work!