On March 11, Digital Campus Rennes pre-master students took part in the National Challenge, tackling the brief: how do you engage and retain Gen Z women?
The Fruitz challenge: propose a new feature for the FRUITZ app as well as an innovative, off-beat global communications campaign, with the ambition of dismantling stereotypes.
A challenge that fosters collaboration and innovation
On March 11, pre-master students at Digital Campus in Rennes took part in the National Challenge with the brief: how do you engage and retain Gen Z women?
Their mission? Find innovative solutions to engage and retain Gen Z women (members of Generation Z, born in the late 1990s through to around 2010). A great opportunity for Digital Campus students to put their theoretical knowledge and creative skills into practice in a real-world context.
Each student group invested in designing a new feature aimed at capturing the target generation's attention.
A result we can't wait to see live
The key pain points identified were that women did not feel fully confident on dating apps, and that suggested profiles did not always match their actual search criteria.
To address this, one group proposed creating a dedicated space for women to exchange with each other — a place to discuss topics that matter to them or to seek advice. Another group suggested taking profile personalisation even further, through personality quizzes and more targeted questions to help the algorithm propose more relevant matches.
The National Challenge was an enriching experience for all Pre-Master students. It opened up new ideas for the Fruitz app and helped strengthen the bonds between students.
Following this first success, it was decided to repeat the experience with our Paris campus. To find out more about the project between DC Paris and Fruitz.