The company Solocal has called on 6 of our campuses to respond to its brief!

Every year in March, the schools transform into a true digital Olympics for all students enrolled in the Pre-Master's programme (Prépa Mastère) across the Digital Campus network. Over 5 days, they compete in the prestigious "National 360° Challenge" — a competition in which each student must demonstrate their ability to pitch and defend a project.

During an intensive week, in teams of 4 to 6, students tackle a business brief set by a company and apply all the skills they have acquired throughout their year of training.

After NUMA, AT Internet, SNCF, FFP (CPF — personal training account — application) and Challenges Magazine, it is now Solocal's turn to challenge the 135 Pre-Master's students from Paris, Bordeaux, Lyon, Montpellier, Rennes and Toulouse. This powerful event allows students to sharpen their skills, build stronger bonds, and share a key moment with the entire Digital Campus network.

 

Solocal, formerly known as Pages Jaunes (Yellow Pages), is now the digital partner for local businesses.

Among all micro and small businesses (TPE/PME — very small enterprises and small-to-medium enterprises), which represent approximately 4 million companies in France, 70% are still underequipped and have yet to fully embrace the digital transformation that could generate more business and help them stand out in their market.

This year, the challenge objective is the creative design of a turnkey online campaign with viral potential (buzz, press relations) to raise awareness about the benefits of digitising the 4 million micro and small businesses, and to generate 50,000 qualified leads in the database as a result of the campaign.

Students have 5 days to build their project and submit 2 deliverables per team by Friday, March 6th at 9:00 AM at the latest:

  • A document of no more than 30 pages outlining the strategic (and budgetary) choices in response to the brief.
  • A slide deck of no more than 20 slides to support a 15-minute presentation.

 

And on Friday, March 6th:

  • 9:00 AM to 12:00 PM: Presentations in each city before a panel of academic judges
  • 12:00 PM: Selection of one finalist team per city for the afternoon presentation
  • 2:00 PM to 4:30 PM: Finalist presentations via video conference in the presence of the project sponsors
  • 5:00 PM: Announcement of the National Challenge results

As a reminder, in 2018 the National Challenge winners had the honour of presenting their project — a pilot for the CPF (personal training account — Compte Personnel de Formation) application — in Paris at the Ministry of Labour in front of Muriel Pénicaud, and then at the Élysée Palace before an adviser to the President of the Republic.

For the past two years, it has been students from DC Montpellier who have won the National Challenge.

You will find out the 2020 winners on Friday evening by following social media. Head to the Digital Campus Facebook page.