As data is an essential component of digital marketing, Sicoval, the urban community of south-eastern Toulouse, called upon our expertise.
With a focus on demographic and marketing development, Sicoval provided its data to the second-year class of the Master's – Expert in Digital Strategy at Digital Campus. Students are tasked with analysing raw data relating to demographics and the usage patterns of the organisation's target audiences. An analysis is then carried out, from which recommendations for Sicoval are derived.
Following the solution proposed by our students, they will need to produce a document showcasing the key data. This is therefore a perfect introduction to data analyzing and data design. Two lecturers will be on hand to support the students: Laura Strelezki for the analytical component and André Pons for the graphic component.
It is through partnerships such as the one with Sicoval that Digital Campus is able to offer real-world, highly specialised challenges that are perfectly aligned with our programmes.
Our students are delighted to have the opportunity to showcase their skills and expertise through hands-on projects like this.
Who knows — perhaps next year, one of our students will be leading a project at Sicoval?!
See also:
- Before even becoming a student – An introduction to the web
- So long, classes – Hello, internships