A project to raise awareness of the S-Money app: a collaboration between Digital Campus students and the BPCE group.
Initiated by the BPCE group (Banque Populaire Caisse d'Epargne), S-Money is a mobile application enabling cashless payments. Built on the concept of a digital wallet, it allows money transfers and sharing between individuals as well as payments from individuals to professionals. The challenge for Caisse d'Epargne is to firmly establish this new application in the everyday habits of smartphone users, and particularly among 18–25 year-olds.
THE PROJECT ENTRUSTED TO DIGITAL CAMPUS
Raising awareness of the S-Money app
Students created a video contest called Make your S-Movie, pitting teams of young people against each other around a single brief: Super-student/couch potato/mum… uses S-Money. Each team had to produce a video featuring one of these characters. Each video was then posted on the contest's YouTube channel, with the winner being the one that collected the most likes by the closing date of 12 May 2013.
Initiated by the BPCE group (Banque Populaire Caisse d'Epargne), S-Money is a mobile application enabling cashless payments. Built on the concept of a digital wallet, it allows money transfers and sharing between individuals as well as payments from individuals to professionals. The challenge for Caisse d'Epargne is to firmly establish this new application in the everyday habits of smartphone users, and particularly among 18–25 year-olds.
THE PROJECT ENTRUSTED TO DIGITAL CAMPUS
Raising awareness of the S-Money app
Students created a video contest called Make your S-Movie, pitting teams of young people against each other around a single brief: Super-student/couch potato/mum… uses S-Money. Each team had to produce a video featuring one of these characters. Each video was then posted on the contest's YouTube channel, with the winner being the one that collected the most likes by the closing date of 12 May 2013.