On Tuesday October 11th, the Major Projects evenings kicked off at Digital Campus, the web school in Lyon. The Major Projects concept is a teaching method unique to Digital Campus, which places real businesses at the heart of the school.

This concept allows students to put their experience, knowledge, technical skills and enthusiasm to use in order to push a project as far as possible and address the challenges facing companies.

A great opportunity for students to work on real, high-stakes projects (graphic design, web design, website development, digital strategy, social media, motion design, video, etc.). The goal is to train students to meet the constraints, deadlines and challenges that digital professionals demand, in an agency-style environment.

Six months of hard work ahead! Sessions are held every Tuesday from 5pm to 8pm. Teams made up of students from the Web Project Management (Passerelle) and Expert in Digital Strategy Master's programmes, along with project owners, come together to innovate and challenge their projects.

The Companies

This year, Digital Campus Lyon welcomes 13 new companies bringing their projects, each with clearly defined expectations.

 

Major Projects - Web school Lyon

 

  • Drop Ball: Somewhere between a social network and Pokémon Go. The project: A collaborative smartphone app based on geolocation and sharing content linked to specific places. Deliverables: market study, digital strategy, app management interface, website mockup, marketing and web marketing strategy, SWOT analysis, summary to initiate the app's marketing development.

 

  • Parc OL: A fully connected next-generation 2.0 park. Parc OL develops events and services for the Grand Stade de Lyon. The project: Showcase the services offered by Parc OL, prototype the website and develop the UX strategy. Deliverables: Website prototype, communication plan for current services, wireframes, recommendations.

 

  • Food&you: Top Chef for amateurs. A start-up offering amateur cooks the experience of being a chef in partner restaurants. The project: Develop the start-up's digital strategy and manage the transition from the current e-commerce site to a community platform. Deliverables: Web marketing strategy, web content writing and editorial strategy, market study, graphic mockup for new web pages, proposals for viral features.

 

  • Spottt: The Airbnb of flea markets. The project: Development of a platform helping flea market organisers find digital solutions to rent out stall spaces. Deliverables: market study, digital strategy, brand identity, website, community management.

 

  • DWYT: A company specialising in the creation and sale of wooden watches. The project: Marketing of DWYT brand wooden watches. Deliverables: Digital strategy, brand content, communication and launch plan, market study, website.

 

  • Optiréno: A property renovation company looking to disrupt the renovation market. The project: Develop a platform connecting buyers and sellers of properties in need of renovation. Deliverables: Web marketing strategy (business plan, market study…), operational website, print and web communication strategy, graphic charter.

 

  • Comptoir des Tisseurs: Online sales of uncommon bed linen (scented linen, anti-stress…). The project: Rework the company's digital strategy for the launch of the website www.comptoirdestisseurs.com and build the community. Deliverables: Digital strategy, slogan, graphic charter and brand identity.

 

  • Aixam: Dealer of licence-free cars. The project: Develop the company's digital strategy, create a cohesive website, boost sales and online presence. Deliverables: market and competitive study, graphic charter, and digital strategy.

 

  • Globo: Jewellery retail and e-commerce website. The project: Improvement of the e-commerce site. Deliverables: digital strategy, SEO, logo support materials, visual identity, video.

 

  • La Fabrique à popotte: A food start-up in the making. The project: Offer instant delivery of smart recipes (in video format) using ready-to-cook products. Deliverables: Innovative UX for a mobile app, recipe video production process, app prototype and web marketing strategy.

 

  • Home in Love: The Meetic of real estate. The project: Guide users through their property project (rental or purchase) using an innovative algorithm and a recommendation system that integrates the user's sociological profile. Deliverables: Digital strategy, SEO, UX/UI mockup.

 

  • In: Insects for cooking — a food start-up specialising in insect-based meals. The project: Develop and market food products made from insects for human consumption. Deliverables: showcase website, web design, UX, web strategy.

 

  • Entrepreneurs du monde: A humanitarian association offering solutions to entrepreneurs in developing countries (social microfinance, access to energy, creation of micro-enterprises). The project: Redesign the website, integrate a newsletter, an interactive map and a donation call-to-action, rethink the web design and user experience (UX). Deliverables: mobile-friendly website (responsive design), digital strategy, redesigned website.

 

On March 28th, as every year, a panel made up of the teaching team and digital industry professionals will gather for a day to attend the final presentations of the Major Projects in a formal oral presentation lasting 12 to 15 minutes.

 

Would you like to be part of this panel? Contact Agathe FORZY – agathe.forzy@digital-campus.fr