The digital communications officer is responsible for managing the company's communications, promoting it and raising its profile through various channels. They oversee the consistency of the company's image — a role that sits at the very heart of the organisation.
Their primary mission is to inform and rally staff around the company's image and values. This is a versatile role, as the individual must be equally proficient in internal and external communications, as well as across the full range of communication tools.
Raising the company's public profile involves a number of actions: creating and distributing offline materials (flyers, brochures, posters, etc.) as well as online content (website content, social media, blogs, etc.), organising events, and more.
During events organised by the company, the communications officer must ensure that journalists and press outlets cover them.
External communications: the primary mission is to work on the company's public image. This involves organising events, drawing up communication plans, and managing potential crises that could harm the company's reputation.
Internal communications: focuses on strengthening corporate culture and disseminating information throughout the organisation.

What qualities are required?

The primary quality is having strong interpersonal skills and the ability to connect with people, given that a significant part of the role involves meeting and engaging with others., The employee must also have a solid command (both oral and written) of French — proficiency in a foreign language is an added bonus., Beyond these qualities, the communications officer will need to demonstrate versatility, forward-thinking, rigour, organisational ability, and creativity.

What training leads to this career?

Several pathways lead to this profession. Students may start with a BTS in Communications or a DUT in Communications, then move into a web training programme to add a digital dimension to their journey.

The programmes offered by Digital Campus are accessible from post-Baccalaureate / Bac+1 / Bac+2 / Bac+3 level and allow you to develop the versatility required for this role. Throughout your studies, you will complete internships and work-study placements.

What salary can you expect?

Salary will depend on several factors such as the location of the role, the size of the company, and professional experience. On average, an entry-level professional can expect to earn between €1,700 and €2,500 gross per month.

What career opportunities are available?

Upon graduation, students can work across all sectors and in organisations of all sizes — small, medium, or large. After a few years of experience, possible progression includes becoming a Communications Manager, then a Communications Director.