On Tuesday, March 28, from 1 pm to 7:30 pm, 13 Major Projects were presented by 73 Digital Campus Lyon students (from the various programmes: Passerelle Web Project Management, Master's in Digital Marketing & Brand Content, Master's in UX Design & Master's in Big Data) on the premises of La Cuisine du Web. The teams had 15 minutes to convince the jury, which was made up of the school's teaching staff and industry professionals. These presentations were of course attended by their project sponsors, but also by various players from the digital sector.
What are the Major Projects?
Every Tuesday from 5 pm to 8 pm, project sponsors and students from the Passerelle - Web Project Management and the Master's in Digital Strategy Expert programmes came together in teams, over 6 months, to address the digital challenges of various companies. A great opportunity for students to work on concrete projects with high stakes, to apply and develop their experience, their knowledge and their creativity in order to meet companies' expectations and push their project as far as possible. These major projects allow students to prepare for the constraints, challenges and deadlines that agency-style work involves.
The 13 companies sponsoring projects
Drop Ball: Somewhere between a social network and Pokémon Go.
- The project: A collaborative smartphone application based on geolocation and the sharing of content tied to specific places.
- Deliverables: market study, digital strategy, application interface, website mock-up, marketing and web-marketing strategy, SWOT analysis.
Parc OL: A latest-generation, fully connected 2.0 park. The Parc OL develops the events and services of the Grand Stade de Lyon.
- The project: Showcasing the services offered by the Parc OL, prototyping the website and developing the UX strategy.
- Deliverables: Website prototype, communication plan for the current services, wireframes, recommendations.
Food&you : Top Chef for amateurs. A start-up offering amateur cooks the chance to live the chef experience in partner restaurants.
- The project: Developing the start-up's digital strategy and managing the transition of the current e-commerce site into a community site.
- Deliverables: web marketing strategy, web copywriting and editorial strategy, market study, graphic mock-up for new web pages, proposals for viral features.
Spottt: The AirBnB of flea markets.
- The project: Developing the platform that helps flea-market organisers find digital solutions to rent a pitch.
- Deliverables: market study, digital strategy, brand identity, website, community management.
DWYT: A company specialising in the creation and sale of wooden watches.
- The project: marketing the DWYT brand's wooden watches.
- Deliverables: Digital strategy, brand content, communication plan and brand launch, market study, website.
Optiréno: A property-renovation company looking to “uberise” the renovation market.
- The project: Developing a site that connects buyers and sellers of properties in need of renovation.
- Deliverables: web marketing strategy (business plan, market study, etc.), operational site, print and web communication strategy, graphic charter.
Comptoir des Tisseurs: Online sales of uncommon bed linen (scented linen, anti-stress linen, etc.).
- The project: Reworking the company's digital strategy for the launch of the website www.comptoirdestisseurs.com and building a community.
- Deliverables: Digital strategy, slogan, graphic charter and brand identity.
Aixam: A dealer of licence-free cars.
- The project: developing the company's digital strategy, creating a harmonised site, boosting sales and online presence.
- Deliverables: market and competitor study, graphic charter, and digital strategy.
Globo: A jewellery shop and online sales site.
- The project: improving the e-commerce site.
- Deliverables: digital strategy, search engine optimisation, materials around the logo, visual identity, video.
La Fabrique à popotte: a food start-up in the making.
- The project: Offering instant delivery of smart recipes (in video form) based on ready-to-cook products.
- Deliverables: innovative UX for a mobile app, recipe-video production process, app prototype and web-marketing strategy.
Home in Love: The Meetic of real estate.
- The project: Supporting a user through their property project (rental or purchase), thanks to an innovative algorithm and a recommendation system that incorporates the user's sociological profile.
- Deliverables: Digital strategy, search engine optimisation, UX/UI mock-up.
In: Insects for cooking: a food start-up specialising in preparing meals based on insects.
- The project: Developing and marketing insect-based food products for human consumption.
- Deliverables: showcase site, web design, UX, web strategy.
Entrepreneurs du monde: A humanitarian association offering solutions to entrepreneurs in developing countries (social microfinance, access to energy, creation of very small businesses).
- The project: revamping the website, integrating a newsletter, an interactive map and a call for donations, and rethinking the web design and the User Experience (UX).
- Deliverables: mobile-compatible website (responsive design), digital strategy, redesigned website.
The students gave their very best to bring these projects to fruition and to enable the sponsors to achieve their objectives, and sometimes even to see their project from a different angle, as was the case with Drop Ball.
“The whole Entrepreneurs du Monde team thanks Digital Campus for giving it this wonderful opportunity and for the team of students it provided. The website will soon be finalised and put online. We are more than impressed by the team's work. ” Mélanie PREVOST, Entrepreneurs du monde
“We can only be delighted with this year's collaboration with GPDC as part of our COMPTOIR DES TISSEURS site launch. The students were entirely satisfactory on the assignment: motivated, creative, responsive, flexible, punctual, and a team well balanced in terms of skills. ” Ludovic Migné, Comptoir des Tisseurs