Digital Campus alumna, Emmanuelle Hamon, now working at Cleïo in Montreal, shares her study memories and professional challenges with us.
From study memories to professional challenges, Emmanuelle embodies fulfilment in a fascinating, ever-evolving sector. She walks us through her journey from Digital Campus to her key role as a B2B Digital Marketing Specialist in Montreal.
Your years at Digital Campus
After a two-year vocational degree (DUT) in Sales Techniques in Saint-Brieuc, I completed a bridging year at Digital Campus followed by the Brand Content Master's in Rennes.
What I appreciated most at Digital Campus in Rennes was undoubtedly the people I met. Within my cohort, the diversity of ages, backgrounds and life experiences created a great atmosphere. In fact, I now live in Montreal and even 5,000 km from the campus, I still run into fellow students and we share great memories.
"In fact, I now live in Montreal and even 5,000 km from the campus, I still run into fellow students and we share great memories!"
The school gave me a solid foundation, and my two thrilling work-study years at the advertising network Additi catapulted me into the professional world by confronting me with real challenges.
What does your job involve?
I am a B2B Digital Marketing Specialist at CLEÏO, a company that is a leader in the development of medical technologies, serving professional clients in the United States and Canada.
I develop and implement a strategy for acquiring traffic and qualified leads. Every day is a real adventure where no two days are the same — I constantly juggle from one task to another, and I love that dynamic. I am in charge of bringing the digital lead generation strategy to life, combining both inbound and outbound approaches. This means continuously experimenting with numerous iterative methods to attract and convert our target audience.
On a daily basis, I use the customer relationship management software (CRM) to integrate contacts and analyse conversions, while also optimising the interface. I integrate marketing automation through personalised email scenarios — such as when a prospect downloads an eBook. Display advertising is also a significant part of my work, where I deploy and optimise Google Ads and LinkedIn Ads campaigns. And to grow our community on social media, I explore new levers.
On top of that, I work closely with the sales team to optimise commercial processes, launch new prospecting approaches, and develop sales enablement tools. Going even further, I also work on the content management system (CMS) to design landing pages and improve search engine optimisation (SEO).
My job really involves a bit of everything, and that is what makes it so exciting!
Why does going to work make you happy?
B2B is fascinating, and all the more so in MedTech. Waking up in the morning with the thought that I am contributing, at my own level, to developing the medical technologies of the future could not be more rewarding. The captivating aspect of B2B lies in the complexity of the sales process itself, which is far longer and more technical than B2C. Every transaction is the result of a series of ever more innovative strategic marketing and commercial actions, which represents a very stimulating challenge.
What advice would you give to Digital Campus students and prospective students?
The same job can vary considerably from one company and sector to another. Seize every opportunity that comes your way by exploring different companies and industries to discover what truly excites you and where you can add the most value. We spend more time at work than enjoying our personal lives, so pursue the job that lights up your eyes and that you are proud to talk about with the people you love.
Discover one of her projects
Through LinkedIn Ads, an email campaign, social media posts and more, I launched one of our biggest technology projects online.
We developed, in collaboration with a pioneer in cardiovascular health, an innovative medical console that transforms the treatment of arterial calcification.
One last anecdote?
Right in the middle of the day, between an email campaign and a reporting session, I volunteered to be a technology tester. I have, for example, played the role of a nurse to test and evaluate a fascinating medical prototype that is still under wraps — it's so fun and improbable!