To mark the release of Parcoursup results, we laced up our trainers and headed out to meet sixth-form students, goodie baskets in hand. That afternoon in the heart of Nantes was the perfect chance to connect with future students and give them a taste of the Digital Campus experience!
To coincide with the release of Parcoursup results, we organised an original street marketing activation.
Armed with a basketball hoop and backpacks full of Digital Campus goodies, our team headed to Place Graslin and Place Royale, two iconic spots in Nantes. We went straight to where the students were to share an informative and fun moment with them.
The objective was twofold: to introduce our school to sixth-formers interested in digital communication and tech careers, and… to give them the chance to win exclusive prizes. One basket, two baskets or three baskets — the budding basketball player's reward grew accordingly. Bottle opener, sticker, cap or T-shirt — everyone went home with a memento from the afternoon.
We were delighted to connect with so many enthusiastic young people and provide them with concrete information about our programmes and our values.
This activation was a great success, allowing us to share our passion for graphic design, communications and digital careers! We can't wait to welcome new talents to Digital Campus and support them towards a dynamic and creative professional future.