A busy week for the students of the Master’s in Digital Strategy! On Tuesday 29 May, the second-year cohort visited Orchestra-Prémaman, and on Thursday 31 May, the first-year students had the chance to visit the Kaliop agency.

Kaliop, the open-source solutions expert

After a quick tour of the premises and an overview of how it operates, it was through numerous first-hand accounts that we were able to discover and understand the various roles within the agency. It was also an opportunity to expand our knowledge of new professions such as Scrum Master.

As always, the #KaliopTeam gave us a warm welcome, making you want to apply for one of the many job openings that come with the growth of this fine Montpellier-based web agency.

During a visit to the Digital Campus Montpellier campus a few weeks ago, Thomas HAMELLE (General Manager) shared with our students the company’s history and the group’s digital strategy. Following on from this, the students had the privilege of visiting the head office located in Saint-Aunès.

This was Orchestra-Prémaman’s first-ever open day, and what a first it was! Meeting the various departments (creative, web marketing, e-commerce, logistics, etc.), touring the premises, and talking with many employees who came to share the “definition of their job” and their “typical day”.

It was also a chance to revisit the group’s digital strategy for 2018/2021: “building an omnichannel sales strategy centred on the customer: acquisition, loyalty and revenue growth through customer satisfaction”.

We also learned about the importance of thinking “mobile first”, the importance of the technical side (to manage stock in real time from the stores), the absolute necessity of sharing information between departments, and the need to maintain constant monitoring in order to keep up with new trends and communicate using an effective editorial calendar., The visit ended (in safety vests) with the warehouses and the logistics side, which is essential for an e-commerce site: stock management, order picking, shipping, etc., Once again, the companies of the Montpellier digital ecosystem demonstrate their expertise and don’t hesitate to open their doors to prove it!