Congratulations on this innovative communication project!
Digital Campus in Rennes is proud to announce that its 1st-year Master's team specialising in Brand Content Manager (the "DC4 BCM" students) has won the prestigious Coop Com Prize at the 2nd edition of this event. After a month and a half of intensive work split across five groups, it was the ComFlex group that stood out for its creativity and innovation. The awards ceremony was held at LoK des Ecluses in the 10th arrondissement of Paris, celebrating the most outstanding communication initiatives from agricultural cooperatives.
Showcasing cooperative communication
The 2023 Agricultural Cooperation Week was marked by the presentation of the Coop Com Prizes. This event, organised in partnership with CB News, aims to highlight the most creative, innovative, and impactful initiatives undertaken by agricultural and agri-food cooperatives in response to the challenges they face.
The jury, made up of eight communications and media professionals, selected the finalists from over sixty submissions submitted by around forty candidate cooperatives.
The work of the Rennes students
The DC4 BCM students at Digital Campus Rennes threw themselves into this challenge with passion and determination. Over a month and a half, divided into five groups, they worked intensively to imagine, build, and present a communication campaign aimed at encouraging younger generations to join an agricultural or agri-food cooperative.
Each group brought unique and original ideas, but it was ultimately the ComFlex group that was rewarded for its exceptional communication strategy.
ComFlex: an innovative communication campaign
The ComFlex group set itself apart by proposing a communication campaign that was innovative, captivating, and perfectly tailored to younger generations. Their creative approach combined traditional formats such as posters and flyers with digital elements including videos, animations, and social media. They used eye-catching visuals, impactful messaging, and engaging storytelling to convey the importance of agricultural and agri-food cooperatives to young people.
The importance of communication for agricultural and agri-food cooperatives cannot be underestimated. In an ever-changing world, it is crucial for these cooperatives to connect with younger generations and promote their cooperative values. The "Com'Flex" campaign by the winning group successfully achieved this goal by using modern communication methods and adapting the message to the expectations and interests of young people.