At the end of December, 3rd year Bachelor UX Design students at Digital Campus took on a major challenge: participating in an intensive three-day hackathon using the Design Thinking methodology.
The students' mission for this hackathon: to imagine and propose concrete solutions to boost the visibility and membership of the Le Business Woman Décalée network, a collective committed to supporting female entrepreneurs.
A real-world challenge
The objective was clear: to design two attractive membership offers to draw more members to the network, while taking several constraints into account:
- Budget: ensuring an accessible and viable model for entrepreneurs.
- Geography: reaching a local and/or national audience with tailored solutions.
- Time: proposing relevant offers without overwhelming potential members.
Three days of intensity and creativity
Split into three teams, the students followed the key stages of Design Thinking:
- Understand and empathise with the target audience by identifying their needs and barriers.
- Define the key challenges facing the network.
- Ideate innovative and impactful concepts.
- Prototype concrete and tangible solutions.
- Test and iterate based on feedback.
Innovative solutions in service of female entrepreneurs
The ideas produced during this hackathon were presented to a jury, showcasing digital strategies and tools to support the growth of the network.
This project allowed Digital Campus students to develop their UX and project management skills while contributing to a meaningful initiative.
This hackathon once again illustrates Digital Campus's DNA: learning by doing, by addressing real-world challenges. Congratulations to the students for their commitment and their bold ideas!