Launched by the BPCE group (Banque Populaire Caisse d'Epargne), S-Money is a mobile application for cashless payments, part of a new approach to consumer behaviour.
Launched by the BPCE group (Banque Populaire Caisse d'Epargne), S-Money is a mobile application for cashless payments, part of a new approach to consumer behaviour. Built around the concept of a digital wallet, it enables peer-to-peer transfers, money sharing, and payments from individuals to businesses (merchants, service providers, etc.). The challenge for BPCE is to embed S-Money into the daily habits of smartphone users (Android and iOS), particularly 18–25-year-olds who make up the majority of alternative payment users.
On this basis, Caisse d'Epargne partnered with Digital Campus for one of the major projects of the 2012–2013 academic year. Three students (two second-year and one first-year students from the Bachelor Web Project Manager programme: Tess Sinamal, Nicolas André and Pierre Lauret) have been working on it for over five months. The brief: how to integrate S-Money — largely unknown to the general public — into the routines of 18–25-year-olds? This question sparked a broader reflection on BPCE's communication strategy, since the app targets an audience highly attuned to new technologies and social media. A further challenge: how to strike a light-hearted tone for a banking app without overlooking the security aspect inherent in any financial service? To address this, the students devised a video competition: Make your S-movie. Playing on the sounds of the original name, it pits teams of young people against one another around a single brief: Super-(student, lazy person, mum…) uses S-Money…
Students are invited to channel their creativity and produce a video featuring the character of their choice. The videos will then be posted on the YouTube channel. The winning video will be the one with the most "likes" by the evening of 12 May 2013. Each member of the winning team will receive a GoPro camera. More information on the competition's Facebook page and on the website www.makeyoursmovie.fr