Wikipedia, partner of the Digital Campus National Challenge
To mark its 20th anniversary, Wikipedia, the online collaborative encyclopaedia, decided to give its new communications campaign brief — aimed at the general public and elected officials — to the 210 students from Digital Campus's intensive cycle Bachelor programme. The students had one week to respond as a team to this new 360° challenge and present their project to a professional jury.
Every year, the National Challenge is a unique moment for Master's Prep students, where teams from each campus invent projects and compete around a partner's brief. 5 days of work, 1 presentation before a professional jury, 1 enriching adventure for all. A look back at this National Master's Prep Challenge with this year's partner: Wikipedia.
Major Projects: working as a team on a real-world brief
Students from 1st year Bachelor through to 1st year Master's, including those in the Master's Prep year, have 6 months to come together as a team and work on a concrete project commissioned by a local or national company.
In spring, these students are ready to pitch to a jury panel at the Grand Oral des Grands Projets — the final showcase event!
"Every year, the National Challenge is a highly anticipated event for Master's Prep students across all campuses in France. Driven by the spirit of competition, students push themselves to deliver high-quality digital communications campaigns. It is an incredibly stimulating and exciting experience!"
Mathéo Barrère, Academic Coordinator at Digital Campus
The partner for this 6th edition: Wikipedia
Every year, the week leading up to the launch of the challenge is a time of speculation. On Digital Campus's social media channels, clues are drip-fed in an attempt to guess this year's partner.
It is at the launch briefing that students discover the identity of the partner they will be working for this year: Wikipedia, the online collaborative encyclopaedia.
7
participating campuses
35
teams in competition
+200
highly motivated students
5 days to propose a communications campaign for Wikipedia's 20th anniversary
For this sixth edition, Digital Campus had the honour of collaborating with Wikipedia, which is celebrating its 20th anniversary and now boasts 55 million articles in more than 280 languages. While many internet users rely on it, very few understand how it actually works.
Digital Campus students imagined, developed and delivered 360° communications campaigns designed to explain to Wikipedia's readership and French governing bodies the founding principles and operating rules of the encyclopaedia.
"Thank you for your curiosity and enthusiasm. Thank you for your creativity and boundless energy. Through this challenge, you dove headfirst into a world far more complex than it appears — and you rose to it brilliantly! You can be proud of yourselves and of your ideas, which we will certainly be putting to use."
The Wikimedia team
The Digital Campus Paris team wins the challenge
While taking part in this Wikipedia challenge is already a source of satisfaction and a victory in itself for the 35 Digital Campus student teams, the jury had to make a choice and announce a winner.
The winning team is team no. 2 from Digital Campus Paris, recognised for the quality of their proposal and the realism of its implementation. Congratulations to Bertille, Jérôme, Denise Octavia, Rees, Staella and Christvit!
A huge thank you also to Wikipedia and to all the Digital Campus teaching teams across France whose dedication made this challenge a success!